The latest Superbrands survey has revealed that LEGO® is officially the most powerful toy brand.

The brand came in as the eighth most powerful brand in a list of 1,400, beating other popular brands like Monopoly and Fisher Price to become the top toy brand.

Lego began its operations in Denmark in the 1940s and has since become popular worldwide expanding its operations to include theme parks.

The top three brands overall in the survey were Microsoft, Rolex and Google respectively.