Alton Towers has banned men from wearing tight swimming trunks

The company said that a number of men had been sporting tight trunks during the hot weather but were putting the stop to the practice, explaining that they were "more suited to Spain than Staffordshire".

Morwenna Angove, sales and marketing director for the Alton Towers Resort, said: "Our Waterpark team observed an increase in the number of men wearing tighter trunk style swimwear whilst enjoying the tropical temperatures at the Alton Towers Resort waterpark.

"We feel this small brief style is not appropriate for a family venue so we are advising male bathers to wear more protective swimwear such as shorts.

"We are also looking into offering complimentary male waxing, which will ensure we preserve the dignity of all our guests."